London 25 June 2014: BuzzCity the leading global mobile advertising network today announces the launch of an in-house rich media platform for video ads. According to the IAB, Mobile and video are the growth engines behind the rise of online advertising – with video ads rising 55.7 per cent year-on-year.
Online video content has become increasingly popular due to faster Internet access and smart connected devices. Consequently, surfers are spending more time viewing videos online rather than on traditional TV because they get to choose what, when and over which medium to consume content.
This change in consumer behaviour is prompting a further migration of TV ad budgets to online media, including mobile. Fast rising in popularity among advertisers, are video ads – another format in display advertising – that extends spot advertising on TV on to desktop, mobile and tablets.
BuzzCity’s Rich Media video ads will take the form of an expandable display banner and a video stream. It is available for smartphones and tablets, and desktop browsers from July. Advertisers can enjoy the benefits of PPC (pay per click) display advertising, providing users with an interactive option to view streamed video content.
Dr KF Lai, CEO and founder of BuzzCity comments “Brands now have another way of engaging consumers on mobile with video experiences that reach beyond traditional media”. Coupled with brandsafe channels, BuzzCity’s product takes advertiser message that reach beyond broadcast and newspaper websites but at the same time allows marketers to efficiently manage campaigns across a fragmented media.
The BuzzCity Rich Media platform is based on HTML5 technology and supports widely accepted video formats such as MP4 and OGG.
BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. The network also offers opportunities for publishers, developers and owners of mobile media properties to monetise their traffic through mobile internet advertising.
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