Getting Started

This quick guide provides the basic steps to getting your first CPC (cost per click) campaign up and running.

1. Sign up

1 . Enter your company name, address and contact details.
2 . Create your campaign
3 . This is where you control the essentials, including:
- Ad spend (daily budgets can be as low as $5 /day)

2. Create your campaign

This is where you control the essentials and set
1 . Ad Spend
2 . Bid price
3 . Campaign duration
4 . Content channels
5 . Target channels
6 . Target countries
7 . Target devices

On this page, you can upload your banners (image and/or text) and set the link to your mobile site. Our network accepts banners designed in compliance with MMA and IAB standards including Rich Media ads.

3. Top up ad balance

This can be done at any point in the process. You need to provide payment details before we can serve any ads. Payment can be made with any major credit card or via PayPal. If you are a publisher as well as an advertiser, you can also easily top up your spending account with accumulated revenue.

As soon as your account is topped up, your campaign will go live. The minimum top-up is $20

4. Monitor your campaign performance

All campaigns are tracked with real-time reporting. Our reporting tools keep your adspend accountable and are easily integrated with external campaign reporting systems.

Be sure to check back after the first day to view your spending report, which provides stats on the number of clicks and impressions that your campaign received, click-through rate and spending. You can sort the data by day, campaign, country and channel.

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We offer a number of targeting options to help you zone in on your target market, including:

  • Channel targeting (e.g. ‘Entertainment & Lifestyle’ or ‘Premium Portals’)
  • Time targeting (time of day, date ranges)
  • Country targeting
  • Carrier / telco targeting
  • Device targeting (including the ability to specify the brand, operating system, model and feature capabilities of the mobile device)

This cuts out irrelevant traffic, leaving you with an appropriate context which you are comfortable for your brand to appear in.


Our case studies include campaigns run by brands in industries as diverse as travel, entertainment, financial services, mobile content, consumer goods and telecommunications. They provide practical examples that have effectively achieved their goals for awareness and interaction.

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