A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
Mobile devices of course, offer the opportunity to engage many more consumers on the Internet. Over the last year, particularly in Q4, many advertisers took advantage of this and drove mobile commerce across numerous markets. In some markets mobile commerce grew in step with e-commerce while in others, m-commerce streaked ahead. At the same time, over the last twelve months, the robust return of mobile content players drove advertising spends up as more new users created new market opportunities across the globe. In this report we feature a survey that looks at their surfing behaviour and planned purchases over the next year. We also cover the fourth quarter of 2013 during which our network delivered more than 72 billion paid ads. We continue to look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months. We have highlighted a few countries outside the Top 10 we think may interest advertisers.
(Back issues from Jan 2011 are available on request)
Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.
Vodacom - South Africa (August 2013) : Vodacom strategically targets users on the BuzzCity network to grow its userbase by 8%.
Nokia OVI - Indonesia (April 2013) : Nokia maintained a strong brand position in Indonesia, with continued campaigns to drive awareness and sustained interest in the Nokia OVI Store.
L'OCCITANE en Provence - Indonesia (April 2013) : Display campaign to encourage users to “Like” their Facebook page; in return, visitors stood a chance to win a trip to Paris.
Sony Vaio - Indonesia (March 2013) : A blend of display advertising plus social media to increase likes and generate leads using coupons.
Sony Music - Malaysia (March 2013) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Kaplan - Singapore : Response driven campaign to acquire sign-ups far various courses from Diploma to Degree programs.
Nestlé - Singapore (Dec 2012) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Samitivej Hospital - Thailand : Promotion of a free healthcare application from Samitivej Hospital.
Nokia Asha - Vietnam : The campaign aimed to create awareness for the NOKIA ASHA product range among mobile users in Vietnam.
Domino's Pizza - Australia & New Zealand : Promotion of online ordering service.
Nokia Lumia - Pan Europe : A campaign aimed at Nokia users in several EU countries to entice them to purchase the recently launched Lumia 720.
Nokia Lumia - Vietnam : A campaign promoting the Lumia series of smartphones aimed at existing smartphone users in Vietnam.