A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
In this report we cover the third quarter of 2013 during which our network delivered more than 69 billion paid ads. For many, 2013 has been about launching a mobile strategy for online marketing and in this issue we begin reviewing mobile sites and applications that we believe demonstrate some of the key constituents of good mobile strategy. This report includes results of our latest survey which demonstrate that mobile banking is moving to the mainstream. Mobile payments too are moving fast and may be higher when those outside of mainstream banking are accounted for.
(Back issues from Jan 2011 are available on request)
Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.
Vodacom - South Africa (August 2013) : Vodacom strategically targets users on the BuzzCity network to grow its userbase by 8%.
Nokia OVI - Indonesia (April 2013) : Nokia maintained a strong brand position in Indonesia, with continued campaigns to drive awareness and sustained interest in the Nokia OVI Store.
L'OCCITANE en Provence - Indonesia (April 2013) : Display campaign to encourage users to “Like” their Facebook page; in return, visitors stood a chance to win a trip to Paris.
Sony Vaio - Indonesia (March 2013) : A blend of display advertising plus social media to increase likes and generate leads using coupons.
Sony Music - Malaysia (March 2013) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Kaplan - Singapore : Response driven campaign to acquire sign-ups far various courses from Diploma to Degree programs.
Nestlé - Singapore (Dec 2012) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Samitivej Hospital - Thailand : Promotion of a free healthcare application from Samitivej Hospital.
Nokia Asha - Vietnam : The campaign aimed to create awareness for the NOKIA ASHA product range among mobile users in Vietnam.
Domino's Pizza - Australia & New Zealand : Promotion of online ordering service.
Nokia Lumia - Pan Europe : A campaign aimed at Nokia users in several EU countries to entice them to purchase the recently launched Lumia 720.
Nokia Lumia - Vietnam : A campaign promoting the Lumia series of smartphones aimed at existing smartphone users in Vietnam.