The BuzzCity Report

A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.

Volume 3 Issue 2 - April 2013

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In the first quarter of 2013 we delivered more than 61 billion paid ads; a 36% Y-on-Y growth against Q1 of 2012.

The report outlines results of a commuter survey that reveals trends among the ever connected consumer. We believe this opens up more opportunities for developers and marketers as advancements in mobile devices and changes in user behaviour creates opportunities for local developers.

In this report we also look at mobile hotspots around the world that have attracted advertising dollars and are likely to do so in the coming months.

(Back issues from Jan 2011 are available on request)

Case Studies

Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.

• Nokia OVI - Indonesia (April 2013) : Nokia maintained a strong brand position in Indonesia, with continued campaigns to drive awareness and sustained interest in the Nokia OVI Store.

• L'OCCITANE en Provence - Indonesia (April 2013) : Display campaign to encourage users to “Like” their Facebook page; in return, visitors stood a chance to win a trip to Paris.

• Sony Vaio - Indonesia (March 2013) : A blend of display advertising plus social media to increase likes and generate leads using coupons.

• Sony Music - Malaysia (March 2013) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.

• Kaplan - Singapore : Response driven campaign to acquire sign-ups far various courses from Diploma to Degree programs.

• Nestlé - Singapore (Dec 2012) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.

• Samitivej Hospital - Thailand : Promotion of a free healthcare application from Samitivej Hospital.

• Nokia Asha - Vietnam : The campaign aimed to create awareness for the NOKIA ASHA product range among mobile users in Vietnam.

• Domino's Pizza - Australia & New Zealand : Promotion of online ordering service.

• Nokia Lumia - Pan Europe : A campaign aimed at Nokia users in several EU countries to entice them to purchase the recently launched Lumia 720.

• Nokia Lumia - Vietnam : A campaign promoting the Lumia series of smartphones aimed at existing smartphone users in Vietnam.

Related Links

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• View a selection of our media coverage
• View our most recent press releases
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