A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
In this report we cover the third quarter of 2014 during which our network delivered 83 billion paid ads.
Over the course of the year we delivered 244 billion ads, a growth of 24% from last year.
The report also features a survey on online video viewing. Among our audience, 84% watch videos online and three quarters (75%) use their phones for this. We note that the communal aspect of video sharing (16%) has rivalled, if not outpaced, the communal value of watching TV with family and friends (12%). But the report cautions that the only way to secure engagement with videos is to create content that people care about - and this though is not something than can quantified or measured.
We also report on how surfers view advertising and the media that influences them. Despite their mixed feelings towards ads in general, more than three quarters of mobile surfers rely on advertising to make purchasing decisions. While negative attitudes prevail (59%), consumers are generally well disposed to advertising (60%). We advise marketers to consider rich media or video formats to deliver emotion and engagement beyond the direct response of a banner.
(Back issues from Jan 2011 are available on request)
Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.
South African Breweries : Castle Lite Lime (Sept 2014): South African Breweries takes advantage of digital’s through the line capabilities to take extra cold refreshment to the next level. The campaign utilized digital channels alongside TV and other above the line channels to reach a 42% of global adult drinkers under 34.
Nestlé : KitKat and Bar One (Aug 2014): Nestlé’s KitKat and Bar One entered the mobile advertising arena with the aim to increase product sales and to increase brand awareness. The campaign sought to reach a new target market by using a new channel of advertising.
National Police Force Public Program- Indonesia (July 2014): Create national awareness for a public service program to promote safety and orderly behaviour among Indonesians during upcoming election .
MTN 67 mins for Mandela Concert - South Africa (July 2014): MTN brought South Africans together by hosting a free live streaming concert in celebration of Mandela Day. Users were given the chance to stream live and watch live performances by top African Musicians. BuzzCity was chosen as the perfect platform to run the campaign for cost effective targeting and reach.
Universal Music- Thailand(June 2014): Promote Universal Music Thailand and drive the purchase through iTunes store.
Hyundai test drive- Thailand(June 2014): The campaign garnered over 13 million impressions and led users to Hyundai Motor Thailand official Facebook and website.
Launch of OLX- Thailand(June 2014): OLX Thailand promoting their new name and drive users to their brand new marketplace through their mobile application.
AIS new ebook application - Thailand(May 2014): Increased Awareness for AIS New E-Book Application over a 1 month campaign .
Central One Card Mobile Application- Thailand(April 2014): Generate awareness for Central One Card mobile application and promoting the one card mobile application with free 100 credits .
Thailand Extreme Makeover by Tourism Authority of Thailand(April 2014):Thailand Extreme Makeover “Vote and Stand A Chance to Win” by Tourism Authority of Thailand .
Home Choice - South Africa (April 2014): The campaign proved to be successful for the advertiser, driving up mobile traffic to their website and getting repeat users from the premium Smartphone and Tablet user segment.
Leisure Books - South Africa (March 2014): Increased mobile traffic, site subscriptions and book sales to Leisure Books website through the use of BuzzCity Rich media expandable banners.
Vodacom - South Africa (August 2013) : Vodacom strategically targets users on the BuzzCity network to grow its userbase by 8%.
Nokia OVI - Indonesia (April 2013) : Nokia maintained a strong brand position in Indonesia, with continued campaigns to drive awareness and sustained interest in the Nokia OVI Store.
L'OCCITANE en Provence - Indonesia (April 2013) : Display campaign to encourage users to “Like” their Facebook page; in return, visitors stood a chance to win a trip to Paris.
Sony Vaio - Indonesia (March 2013) : A blend of display advertising plus social media to increase likes and generate leads using coupons.
Sony Music - Malaysia (March 2013) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Kaplan - Singapore : Response driven campaign to acquire sign-ups far various courses from Diploma to Degree programs.
Nestlé - Singapore (Dec 2012) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Samitivej Hospital - Thailand : Promotion of a free healthcare application from Samitivej Hospital.
Nokia Asha - Vietnam : The campaign aimed to create awareness for the NOKIA ASHA product range among mobile users in Vietnam.
Domino's Pizza - Australia & New Zealand : Promotion of online ordering service.
Nokia Lumia - Pan Europe : A campaign aimed at Nokia users in several EU countries to entice them to purchase the recently launched Lumia 720.
Nokia Lumia - Vietnam : A campaign promoting the Lumia series of smartphones aimed at existing smartphone users in Vietnam.