The BuzzCity Report

A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.

Volume 4 Issue 1 - January 2014

Click to Download
Download

Mobile devices of course, offer the opportunity to engage many more consumers on the Internet.

Over the last year, particularly in Q4, many advertisers took advantage of this and drove mobile commerce across numerous markets. In some markets mobile commerce grew in step with e-commerce while in others, m-commerce streaked ahead.

At the same time, over the last twelve months, the robust return of mobile content players drove advertising spends up as more new users created new market opportunities across the globe.

In this report we feature a survey that looks at their surfing behaviour and planned purchases over the next year.

We also cover the fourth quarter of 2013 during which our network delivered more than 72 billion paid ads.

We continue to look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months. We have highlighted a few countries outside the Top 10 we think may interest advertisers.

(Back issues from Jan 2011 are available on request)

Case Studies

Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.

 

Related Links