A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
In the latest edition of The BuzzCity Report, we look at the recent growth of the network as more advertisers include mobile as part of their integrated marketing activities.
During the first half of the year, retailers and online stores competed for mobile audiences as consumer activity increased. Carriers were among the most active to meet consumer demand for content, particularly video. This has helped to drive content consumption in markets across South Asia, but in key African markets, industry players are hoping for lower data rates to support growth.
You will find results of a survey commissioned by the Mobile Marketing Association that investigates online shopping behaviour among mobile users. The report highlights challenges faced by retailers and shares insights for marketers to tap into the decision making process of the consumer.
You will find the survey summarized here as an info graphic
(Back issues from Jan 2011 are available on request)
Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.
National Police Force Public Program- Indonesia (July 2014): Create national awareness for a public service program to promote safety and orderly behaviour among Indonesians during upcoming election .
MTN 67 mins for Mandela - South Africa (July 2014): Increase in mobile traffic for live streaming concert in South Africa .
Universal Music- Thailand(June 2014): Promote Universal Music Thailand and drive the purchase through iTunes store.
Hyundai test drive- Thailand(June 2014): The campaign garnered over 13 million impressions and led users to Hyundai Motor Thailand official Facebook and website.
Launch of OLX- Thailand(June 2014): OLX Thailand promoting their new name and drive users to their brand new marketplace through their mobile application.
AIS new ebook application - Thailand(May 2014): Increased Awareness for AIS New E-Book Application over a 1 month campaign .
Central One Card Mobile Application- Thailand(April 2014): Generate awareness for Central One Card mobile application and promoting the one card mobile application with free 100 credits .
Thailand Extreme Makeover by Tourism Authority of Thailand(April 2014):Thailand Extreme Makeover “Vote and Stand A Chance to Win” by Tourism Authority of Thailand .
Home Choice - South Africa (April 2014): The campaign proved to be successful for the advertiser, driving up mobile traffic to their website and getting repeat users from the premium Smartphone and Tablet user segment.
Leisure Books - South Africa (March 2014): Increased mobile traffic, site subscriptions and book sales to Leisure Books website through the use of BuzzCity Rich media expandable banners.
Vodacom - South Africa (August 2013) : Vodacom strategically targets users on the BuzzCity network to grow its userbase by 8%.
Nokia OVI - Indonesia (April 2013) : Nokia maintained a strong brand position in Indonesia, with continued campaigns to drive awareness and sustained interest in the Nokia OVI Store.
L'OCCITANE en Provence - Indonesia (April 2013) : Display campaign to encourage users to “Like” their Facebook page; in return, visitors stood a chance to win a trip to Paris.
Sony Vaio - Indonesia (March 2013) : A blend of display advertising plus social media to increase likes and generate leads using coupons.
Sony Music - Malaysia (March 2013) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Kaplan - Singapore : Response driven campaign to acquire sign-ups far various courses from Diploma to Degree programs.
Nestlé - Singapore (Dec 2012) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Samitivej Hospital - Thailand : Promotion of a free healthcare application from Samitivej Hospital.
Nokia Asha - Vietnam : The campaign aimed to create awareness for the NOKIA ASHA product range among mobile users in Vietnam.
Domino's Pizza - Australia & New Zealand : Promotion of online ordering service.
Nokia Lumia - Pan Europe : A campaign aimed at Nokia users in several EU countries to entice them to purchase the recently launched Lumia 720.
Nokia Lumia - Vietnam : A campaign promoting the Lumia series of smartphones aimed at existing smartphone users in Vietnam.