The BuzzCity Report

A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.

Volume 5 Issue 1 - January 2015

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In this report we cover the fourth quarter of 2014 during which our network delivered 83 billion paid ads. Over the course of the year we delivered 321 billion ads, a growth of 19% from last year. This growth comes as advertiser trust in mobile grew together with our aggressive culling of fraudulent traffic.

The last year saw smartphones become a mainstream mobile surfing tool across our network and e-commerce grew in markets like India, Indonesia and Malaysia. We believe this will only increase as more surfers turn to 4G services in markets across our network.

Just as mobile has transformed online commerce for many, we see similar transformations in the travel industry. This report includes a survey on travel that shows more than a quarter of mobile users now booking tickets on their mobiles.

We also look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months.

(Back issues from Jan 2011 are available on request)

Case Studies

Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.

 

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