A comprehensive reference source for advertisers, publishers and media commentators, The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
In the last quarter the network grew by another 15% and each day we deliver close to 1 billion advertiser banners. More household brands are advertising on mobile and not least among them are banks and financial services. Digital, and in particular mobile, of course offers opportunities for financial services to reach new market segments and deliver a different customer experience. Consequently, mobile banking has come to mean different things to different banks and each deploys mobile to suit their customer base. In this report, we observe some growth of mobile banking, the rise of mobile-based banks and learn that many are yet to uncover the value proposition of banking with mobiles. More people are adopting mobile banking, and finding it easy and useful up but adoption has not seen more growth primarily because feel they do not need mobile banking. Adoption has defied popular belief of age bias but appears to have a gender bias. We continue to look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months. We note particular advertiser interest in Pakistan and Bangladesh while rapid growth continues in Latin American markets.
(Back issues from Jan 2011 are available on request)
Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.
Home Choice - South Africa (April 2014): The campaign proved to be successful for the advertiser, driving up mobile traffic to their website and getting repeat users from the premium Smartphone and Tablet user segment.
Vodacom - South Africa (August 2013) : Vodacom strategically targets users on the BuzzCity network to grow its userbase by 8%.
Nokia OVI - Indonesia (April 2013) : Nokia maintained a strong brand position in Indonesia, with continued campaigns to drive awareness and sustained interest in the Nokia OVI Store.
L'OCCITANE en Provence - Indonesia (April 2013) : Display campaign to encourage users to “Like” their Facebook page; in return, visitors stood a chance to win a trip to Paris.
Sony Vaio - Indonesia (March 2013) : A blend of display advertising plus social media to increase likes and generate leads using coupons.
Sony Music - Malaysia (March 2013) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Kaplan - Singapore : Response driven campaign to acquire sign-ups far various courses from Diploma to Degree programs.
Nestlé - Singapore (Dec 2012) : A strategy of targetting new and existing Facebook users to increase social footprint and generate engagement.
Samitivej Hospital - Thailand : Promotion of a free healthcare application from Samitivej Hospital.
Nokia Asha - Vietnam : The campaign aimed to create awareness for the NOKIA ASHA product range among mobile users in Vietnam.
Domino's Pizza - Australia & New Zealand : Promotion of online ordering service.
Nokia Lumia - Pan Europe : A campaign aimed at Nokia users in several EU countries to entice them to purchase the recently launched Lumia 720.
Nokia Lumia - Vietnam : A campaign promoting the Lumia series of smartphones aimed at existing smartphone users in Vietnam.