If you're a mobile marketer or media planner, you will have faced the challenges creating a mobile internet campaign. BuzzCity’s Campaign Planner allows you to see what markets are expanding, who are using the mobile internet (gender, age and location) and what handsets they are surfing with. The Campaign Planning tool is intended to help you optimize your budget and secure better response rates for your campaign.

Click here to launch Campaign Planner

The graphical map display is colored to denote the mobile internet advertising pageviews available globally; the darker coloured countries have more inventories relative to the lighter coloured ones.

How do I use the Campaign Planner?

1. Figure out who your target audience is. Knowing the key demographics like age, gender, education, household income and geographic location will be key to achieving your marketing goals.

2. Click on the relevant country and a pop-up appears with the number of ad pageviews available per month and the average cost per click in the previous month.

3. The “more info” link in the pop-up displays detailed information for that country. This includes “Carriers, Handset Makers, Handset Type, Handset Platform, Handset Features, Gender, Age and Location” of users.