Dr KF Lai is co-founder and chief executive officer of BuzzCity, one of world’s leading mobile media companies in the development and marketing of mobile services and entertainment to a global audience. Established in 1999 in Singapore, BuzzCity’s business focuses on two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These "unwired" consumers are accessing the mobile Internet on their phones due to widespread and affordable wireless access. Prior to founding BuzzCity, Dr Lai worked as an applied researcher in laboratories funded by the Singapore government, specializing in pattern recognition and text retrieval. He graduated with First Class Honours in Electrical Engineering from the National University of Singapore and obtained his Doctorate in Electrical Engineering from the University of Wisconsin-Madison.

Hisham holds a Bachelor of Surveying Science degree from University of Newcastle upon Tyne and has had some 20 years experience in industry. He has acted in senior management and marketing roles and has been involved in the field of online / interactive media & mobile marketing since 1996. Hisham has a deep understanding of the impact of the new media and Internet technologies on consumers and businesses.

Andrew has more than 8 years of experience in the mobile industry. He headed BuzzCity China from 2002 to 2006, grew the operation to one of the major service providers in the country, and was instrumental in the successful acquistion of a local service provider. Before joining BuzzCity, Andrew had worked in various capacities with a local shipping company, gaining important experience in operations, management and business strategy. Andrew holds a Diploma in Electrical Engineering from Ngee Ann Polytechnic and a Bachelor Degree (Honours) in Business Administration from the University of Bolton, and a Master in Business Administration from the University of South Australia.

Clifford leads the Engineering team in developing a scalable architecture and expanding the BuzzCity service. He oversees the strategic investments into Research & Development and IT infrastructure. Clifford's career ranges from technical instruction to designing financial systems at Singapore Airlines to R&D work at Singapore's Kent Ridge Digital Labs (now known as Institute of Infocomm Research). At KRDL, Clifford was involved in much lauded projects such as the Integrated Criminal Justice System Document Management Architecture in which he was a principal designer. Clifford holds a Bachelor Degree in Science and a Master of Technology, both from the National University of Singapore. His top subjects included Mobile Computing and Artificial Intelligence, both important areas in the world of Mobile and Internet Communications and where the company is developing its service.