BuzzCity sees exponential growth of mobile advertising in the U.S.
Year-over-year growth of 917 percent in myGamma Advertising Network in the U.S.; Company expects monthly ad views to increase to 100 million by end of June
Singapore, 12 May 2008 : BuzzCity (www.buzzcity.com), a provider
of global wireless communities and consumer services, today announced that it has seen year-over-year growth of 917 percent in mobile ads served across its mobile advertising network in the U.S. In addition, the company expects mobile ads served on its network in the U.S. market to reach more than 100 million ad views per month by the end of Q2.
BuzzCity's myGamma Advertising Network serves ads on more than 2,000 mobile
publisher sites in 70 countries in the Americas, Europe, Asia and Africa, and on
the company's myGamma mobile social networking community. myGamma and
the myGamma Advertising Network has been quietly operating in the U.S. market
for more than a year now, and BuzzCity recently marked its official launch
in the U.S. by announcing the planned opening of an office in San Francisco
this summer.
"The U.S. mobile market is primed for huge mobile advertising growth,” said
K.F. Lai, BuzzCity CEO. "As operators and carriers continue to move toward
unlimited data plans and awareness of the mobile Internet continues to
grow, we expect to continue to experience massive growth in ad impressions
in the market this year."
The U.S. is now in 4th place in the company's latest quarterly mobile
advertising index, which measures the total number of ads served during
each three month period of the fiscal year. For the period between January
1st and March 31st, approximately 132 million ad impressions were recorded
across BuzzCity’s U.S.-based publisher partners and on the U.S. version
of its myGamma social networking community.
The myGamma Advertising Network serves both banner and text ads, and provides advertisers with tools and analytics that allow them to target their campaigns and easily track results. In Q1 this year, the top 10 markets served by the network served a total of 2 billion ads, which represented year-over-year growth of 800 percent.
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For more information,
please contact:
Brian Kovalesky
For BuzzCity
Tel: 818-943-5687
Email: briankov@gmail.com
About
BuzzCity
BuzzCity is a developer of global wireless communities and consumer services.
Established in 1999 in Singapore, BuzzCity today operates the world’s
largest wireless community - mygamma.com - for two distinct audiences: the
newly connected emerging middle class in developing markets and the blue collar
sector in developed regions. These "unwired" consumers are accessing
the mobile Internet on their phones due to widespread and affordable wireless
access.
BuzzCity provides marketers with unprecedented opportunities to reach this
audience via its far-reaching advertising, merchant and publisher programs.
Additional information can be found at www.buzzcity.com.
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