BuzzCity To Sign on More Europe Based Partners

Singapore, 15 March 2007: BuzzCity, a leading provider of global wireless community services and a Red Herring 100 Asia company, announced plans for the start of a European office in April 2007. BuzzCity, with its community portal myGamma (www.mygamma.com), has established itself as one of the pioneers for off-portal distribution and now intends to increase its European footprint to at least 8 more markets this year.

"Declining downloads have led mobile service providers to explore off-portal opportunities, not just as an alternative avenue for distribution but also as a revenue source. This has led to a growth in off-portal activity and mobile advertising", said Lai Kok Fung, CEO of BuzzCity Pte Ltd.

The European base will serve partners and advertisers from Europe and complements myGamma services in France, UK, Ireland, Lithuania and Romania. BuzzCity has plans to offer the myGamma service in 10 more EU countries by end-07.

Currently over 100 advertising campaigns from Asia, Europe and Africa, are being run over the 40 markets that myGamma is in. More than 1,500 WAP publishers have joined BuzzCity's network, establishing myGamma as a major channel for international distribution and advertising with some 200 million advertising banners delivered each month.

Globally, the off-portal movement continues to create huge cross border marketing opportunities and BuzzCity expects to see more advertising driven sites to join their network as brands and services take advantage of this global network.

 

About BuzzCity

BuzzCity is a developer of global wireless communities and consumer services. BuzzCity's primary offering is myGamma (www.mygamma.com), an international wireless networking community with paid membership. Aimed at young adults worldwide, myGamma provides many avenues for members to interact, broaden their social circles and maintain their mobility. myGamma also provides merchants with a unified platform for content owners & providers to sell their online merchandise.

Established in 1999 in Singapore, BuzzCity now offers myGamma in over 40 countries worldwide:

  • Asia/Australia : China, India, Indonesia, Thailand, Malaysia, Singapore, Brunei, Bangladesh, Pakistan, Sri Lanka, Australia, Philippines, Vietnam, Hong Kong, Taiwan
  • Europe: UK, Ireland, Norway, Sweden, Lithuania, Romania, Russia, France, Spain, Serbia, Germany, Italy
  • North/South America: USA, Ecuador, Mexico, Argentina, Paraguay, Jamaica, Venezuela, Canada, Brazil
  • Middle East / Africa: South Africa, Morocco, Egypt, Nigeria, Jordan, Israel, Kenya and Sudan

More information about BuzzCity can be found at http://www.buzzcity.com or gammalife.blogspot.com


Media Contact:

Hisham Isa

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