BuzzCity Enables Simpler Billing On Mobile Social Network For European Merchants

WAP billing on myGamma gives improved time-to-market for merchants and extended consumer choice


(Singapore) 20 September 2007. BuzzCity, developer of global wireless communities and consumer services, today announced a new billing service across its myGamma social network portal in six countries in Europe: Austria, Germany, Switzerland, Norway, Sweden and UK. WAP billing will supplement the current billing method of Premium SMS (PSMS), ensuring transactions are simple, fast and reliable.

The new billing method makes transactions simple; with consumers clicking a "Pay Now" (or similar) link, generating a transaction through the system once it has checked that credit is available in the consumer's account. This avoids the pitfalls of PSMS, where there is no way of credit checking a buyer, no means of refunding a purchaser and crucially, very little transparency. It also means that the user does not have to leave the session to send a PSMS.

The new billing solution enables more European users to have access to BuzzCity's merchant products beyond Europe, and enables more European merchants to sign up with BuzzCity and enjoy added cross-border distribution within Europe and also to the rest of the world.

"In all the markets we work, mobile users are looking for unique and specific content on their mobile devices and will drive the continued rise of off-portal content but content providers need to attract customers from new markets and are always challenged to get to market faster in order to increase revenue and profitability. By extending our offering across Europe, we are enabling those who are already servicing existing mobile operators to provide their offering to other markets quickly", commented Kok Fung Lai, CEO of BuzzCity.

He continued: "This European offering shows that we are continuing to expand our global community. The WAP billing capability increases consumer choice and merchant payment reliability, with users in Europe able to enjoy access to myGamma paid services and participate in the various 'in-game' activities. myGamma has built critical mass with more than two million users and continues to extract value from members via advertising and merchant downloads."

WAP billing capabilities will be rolled out before the end of the year in additional countries in Eastern Europe.

 

Enquiries:

Skywrite Communications
Catriona Biggart / Simon Burberry
Tel: +44 20 7608 4650
Email: buzzcity@skywritecomms.com

 

About BuzzCity


BuzzCity is a developer of global wireless communities and consumer services. BuzzCity's primary offering is myGamma (www.mygamma.com), an international wireless networking community with paid membership. Aimed at young adults worldwide, myGamma provides many avenues for members to interact, broaden their social circles and maintain their mobility. myGamma also provides merchants with a unified platform for content owners & providers to sell their online merchandise.

Established in 1999 in Singapore, BuzzCity now offers myGamma in 56 countries worldwide covering Asia, Europe, North and South America, Middle East and Africa. Additional information can be found at www.buzzcity.com.