BuzzCity makes official U.S. mobile market debut

World’s largest mobile social networking service—myGamma—now available to mobile phone users and advertisers in the U.S.


Las Vegas (CTIA Wireless 2008), April 1, 2008 : BuzzCity, a leader in global wireless communities and consumer services, today announced its official entrée into the U.S. mobile market and the planned opening of an office in the San Francisco Bay Area this summer.

The Singapore-based company operates the world’s largest wireless community—myGamma (www.mygamma.com). Since its founding, myGamma has developed a strong following in Europe, Asia, Africa and the Middle East, and was recently voted “Best Mobile Social Networking Service” at the Global Mobile Awards 2008 in Barcelona.

“Entering the U.S. market is the next natural step in the evolution of our company,” says K.F. Lai, BuzzCity CEO. “It is a challenging and exciting market opportunity that we are well positioned to seize with our long track record of success throughout the world.

myGamma is a dynamic community of varied interest groups that congregate online to connect and share based on their common interests. As a proven content and commerce platform, BuzzCity has partnerships with more than 2,000 publishers, and provides members with access to more than 300 online merchants. In addition, BuzzCity now has several hundred ad clients and serves 1 billion advertisements per month throughout myGamma and its network of partners.

“On or off-portal, mobile social networks are just starting to gain traction in the U.S., but no one has yet been able to develop the ‘killer app’ to attract mainstream users,” said Lai. “The successful implementation and growth of myGamma throughout the world has demonstrated that we understand how to build a service that appeals to the mass market.”

BuzzCity has put particular focus on building a uniquely user-friendly interface for myGamma. Twenty percent of the company’s budget is spent on R&D, resulting in an interface and technology that maximizes small screens and limited processing power to create an intuitive and vibrant experience.

The U.S. office will be headed up by Ramy Yared, the company’s director of Americas. Ramy brings deep experience in the mobile content business to BuzzCity, highlighted by his positions as affiliate program director and sales director at Paris-based MediaPlazza.

About BuzzCity
BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s leading wireless community - mygamma.com - for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These "unwired" consumers, are accessing the mobile Internet on their phones due to widespread and affordable wireless access.

BuzzCity provides marketers with unprecedented opportunities to reach this audience via its far-reaching advertising, merchant and publisher programs. Additional information can be found at www.buzzcity.com.