Targets sales growth in the Thai mobile and desktop advertising sectors
Bangkok, 10 April 2014: Leading mobile advertising network, BuzzCity, today announced the appointment of Wararin Phoonuch-Aphai as its new Country Manager for Thailand.
Khun Wararin will lead initiatives to drive sales growth in the Thai mobile and desktop advertising sectors. Her responsibilities include new business development, creating and implementing sales strategies, and client services.
“Over the past 18 months, the Thai web economy has come of age. Multi-device surfing has become the norm in many parts of the country, and BuzzCity offers a unique entry point for clients seeking to access the growing mobile commerce opportunity in Thailand,” said Khun Wararin.
Khun Wararin brings extensive local market expertise to the role, particularly in the development of web marketing campaigns and identifying emerging m-commerce trends, target segments, and new business opportunities.
BuzzCity CEO, KF Lai said, “Thailand is a key market in the BuzzCity global network. In the first quarter of 2014 alone, more than one billion ads have been served to more than 10 million Thais. So we are delighted to welcome someone as experienced as Khun Wararin to the BuzzCity team to help us launch new, integrated display advertising plans in Thailand which we believe will deliver significant expansion in new market segments.”
Prior to joining BuzzCity, Khun Wararin held senior management positions with prominent Internet companies including Syndacast and InetAsia Solutions. She is a graduate of Ramkhamhaeng University where she earned a B.Ed and MBA degree.
BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. The network also offers opportunities for publishers, developers and owners of mobile media properties to monetise their traffic through mobile internet advertising.
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