The expansion of myGamma coverage comes in the wake of 'Asia Mobile Awards 2007' in Macau where myGamma was voted “Best Mobile Social Networking Service” by the GSMA, the global trade association for mobile operators.
"We’ve focussed our attention on a unique set of users, the unwired, for whom the mobile internet is more than just a source of information but a personal channel of expression. Launching myGamma in new communities not only adds value to our members but also to our advertisers." said Lai Kok Fung, CEO of BuzzCity. The unwired are typically the emerging middle classes in developing countries, blue-collar workers in developed countries and form the core of myGamma membership.
These additions to BuzzCity's European offering are part of its continuing efforts to expand myGamma's global community and diversify advertising opportunities for advertisers. Since January 2007, BuzzCity's advertising services has delivered more than 5 billion advertising pageviews and more than 125 million clicks for 3,000+ advertiser campaigns.
BuzzCity's continued monetisation of WAP traffic has earned it a place
on the shortlist of Red Herring's Global 100, selected from top companies
from Europe North America, and Asia.
BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world's largest wireless community - mygamma.com - for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These "unwired" consumers are accessing the mobile Internet on their phones due to widespread and affordable wireless access.
BuzzCity provides marketers with unprecedented opportunities to reach
this audience via its far-reaching advertising, merchant and publisher
programs. Additional information can be found at www.buzzcity.com.
Catriona Biggart / Cluadia Bate
Tel: +44 (20) 7608 4650