Djuzz Receives 1.2 Million Unique Visitors in March

Over 750,000 games are downloaded from BuzzCity’s mobile gaming platform in one month

15 April, 2010: During March BuzzCity’s mobile games portal, Djuzz, increased its unique visitors by 53 percent and downloads by 86 percent – reflecting the continued global demand for mobile gaming content. The March metrics revealed that the top category for downloaded games was racing (40%) and the most active country was India (397,909 downloads).

The most popular games during the month included:

Category
Title
Downloads
Action & Adventure
1. Fatal Fist
33,236
Arcade
2. Tankzors
32,913
Racing
3. 4x4 Extreme Rally
31,797
Arcade
4. BomberXmen
21,423
Action & Adventure
5. Dragon and Dracula
20,780
Arcade
6. Mr. Revolver
17,006
Racing
7. 3D Fun Racer
16,032
Racing
8. 360 Speed
14,759
Dating & Lifestyle
9. LoveMatch
13,270
Racing
10. Underground Racer
12,532
Total
213,748

 

KF Lai, CEO of BuzzCity, said, “The most popular games on the platform share some common characteristics which shed light on what consumer’s are looking for when they interact with a game on their mobile – high quality graphics, branded or well known IP, easy to understand game-play and catchy descriptions.

“In most countries, arcade games with good graphics seem to be preferred but some geographic variations in user preference are also starting to emerge. For example, racing games are extremely popular in Kenya whereas educational games dominate in Spain and sports-centric games retain popularity in Nigeria. We also observed a notable seasonal variation in the types of games downloaded by consumers, with dating games suffering a noticeable decline since February.”

Nokia leads the list of devices used by consumers, with 90 percent of all download requests coming from a Nokia handset. The Samsung SGH-E250 was the only non-Nokia handset in the top ten and that can be explained by the popularity of the Samsung brand in countries including the US, South Africa, Bangladesh and UK.

KF continued, “We currently work with 37 mobile games developers, with the top developer receiving over 12,000 downloads in one month. We provide all our partners with detailed statistics of consumer activity on Djuzz to allow them to gain a clear understanding of their potential customers. Understanding which games are being download, by which consumers and at which times of the day, allows our partners to update and modify their products to best fit consumer demand.”

To view the full report, please visit the BuzzCity website.

- ENDS –

For more information please contact:
Speed Communications on behalf of BuzzCity
+44 (0) 207 842 3200                                        
BuzzCity@speedcommunications.com

About BuzzCity

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. 

Additional information can be found at www.buzzcity.com.

About the Djuzz Mobile Gaming Metrics

Djuzz is a free mobile games portal aimed at offering a rich variety of entertainment to the mobile user. It is designed to deliver games typically built on Java, Symbian, Windows Mobile, Android, Flash and BlackBerry to all feature phones and phone brands. The portal recognizes and delivers games for more than 1,000 mobile handsets. Djuzz enjoys the distribution strength of BuzzCity's portfolio of mobile services and in turn offers our partners diversified distribution.

The monthly metrics track the usage of Djuzz through the download of games from the portal. This monthly summary provides insight into consumer appetite for mobile games through the listing of various performance metrics and assists developers in identifying trends and developments in user demand. Besides global trends, this report also presents country snapshots for key markets.