Demand For Mobile Games Continues to Grow

Free mobile gaming platform Djuzz also receives a 87% increase in unique visitors

London, 14 June, 2010: Global mobile media company, BuzzCity, delivered more than 2.1 million games to 3.4 million unique users across the world through its free mobile gaming portal Djuzz during May. This is an increase of 75% in downloads and an 87% increase in unique visitors to the portal. The growth in traffic was supported by more than 130 partners who signed up to the Djuzz Catalogue to create their own branded games portal utilising content available on Djuzz.

The portal currently offers over 5,000 games, spread across 29 categories and created by 60 mobile games developers. The portal received a seventy five percent increase in downloads for the month and as the content is available on a variety of platforms including Java, Symbian and Android, it is accessible to those with new-generation smartphones as well as traditional feature phones.

BuzzCity CEO, KF Lai, said, “The Djuzz Catalogue has allowed us to provide consumers with more channels through which to access free gaming content.  The growth in interest reflects high demand across different market segments represented by our catalogue partners.  We believe we have barely even scratched the surface of the free mobile gaming market and the opportunities ahead for our partners and advertisers are significant.”

The top 10 games downloaded worldwide during May accounted for 22% of the total downloads and included:

Category Title Downloads
Instant Fun 1. Life Expectancy Calculator 116,274
Action & Adventure 2. Fatal Fist 66,248
Racing 3. 4x4 Extreme Rally 40,424
Racing 4. Crash Arena 3D 36,987
Movies & TV 5. Ben 10: Battle for the Omnitrix 34,766
Action & Adventure 6. Dragon and Dracula 34,666
Social & Messaging 7. myGamma 32,874
Racing 8. 3D Fun Racer 31,530
Sports 9. 20-20 Cricket 31, 277
Racing 10. Speed Moto 31,029
  Total 456,075

 

The Djuzz metrics for May also demonstrated the continued popularity of games loosely based on action characters from TV, movie or popular literature.  Among the top downloaded games, "Ben 10: Battle for the Omnitrix" is based on the Ben 10 TV series and movies. "Dragon and Dracula” is based on Bram Stoker’s character, “Dracula”.

India was the most active during May with 877,238 downloads, followed by Indonesia (156,131), South Africa (142,668), the United States (118,367) and Malaysia (82,500).

To view the full report, please visit the BuzzCity website.

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For more information please contact:
Speed Communications on behalf of BuzzCity
+44 (0) 207 842 3200                                        
BuzzCity@speedcommunications.com

About BuzzCity

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. 

Additional information can be found at www.buzzcity.com.