GLOBAL MOBILE ADVERTISING INDUSTRY GROWS BY 61 PER CENT IN Q2

BuzzCity delivers 12.8 billion ad impressions in Q2 2010 across 200 countries

Singapore, 6 July, 2010: BuzzCity, the global mobile media company, today releases the results of its Global Mobile Advertising Index for Q2 2010. The data, gathered over the three month period from April to June, reveals a Q-on-Q increase of 61 per cent from the Q1 period.

During this reporting quarter, a total of 44 markets each delivered monthly traffic exceeding 10 million impressions per month – an increase from 32 markets in Q1. In addition to the large numbers of advertisers in the mobile industry, Q2 also welcomed increased advertiser interest from travel providers such as Malaysia Airlines, and sports brands including Adidas, Puma and the South African player Homeground which took advantage of the World Cup to promote its football related content. TV media and web players such as Google, Yahoo and MSN also increased their mobile advertising campaigns and the auto and banking sectors continued to perform strongly.

In addition to the growth of advertiser interest, BuzzCity also experienced a 25 per cent increase in the number of publishers joining the network.

The top 20 most active countries in Q2 were:

Ad Banners Served: BuzzCity Mobile Internet Ad Network
Rank
Country
Q1 2010
Q2 2010
Growth
1

Indonesia

2,872,072,670

4,371,305,379

52%

2

India

1,098,092,028

2,171,124,268

98%

3
152,982,212

22%

14

Bangladesh

91,530,846

146,918,883

61%

15

Norway

131,098,999

140,498,054

7%

16

New Zealand

84,117,456

131,990,775

57%

17

Romania

64,876,491

129,851,466

100%

18

Argentina

78,558,094

120,199,035

53%

19

Mexico

84,499,488

115,266,229

36%

20

Ghana

13,931,300

104,976,116

654%

 

KF Lai, CEO of BuzzCity, said, “We are continually working to develop improvements to our system and the significant growth during Q2 is testament to the work we have done to ensure that our advertising network deliver higher ROI for advertisers and greater relevancy for our publishers partners.

We have also recently launched a range of new technology platforms – Mobilizer, SDK and the Djuzz Catalogue – which we have developed to ensure advertisers can target consumers more accurately and publishers can develop new revenue channels in order to improve and develop mobile content platforms for consumers. In order for mobile advertising to continue to perform strongly, it is important that new media platforms are generated in line with consumer demand – spending time listening to mobile communities will ensure the mobile industry retains relevancy and grows in profitability.”

The Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.

To view the report in full, please visit the website at here

- ENDS –


For more information please contact:
Wesley Gunter
Media Marketing Manager
+65 6395 3700
Wesley@buzzcity.com


About BuzzCity
BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes.

Additional information can be found at www.buzzcity.com.


About the Global Mobile Advertising Index
The BuzzCity Global Mobile Advertising Index documents the growth of mobile internet advertising and represents inventory sold across the BuzzCity Mobile Internet Advertising Network. Notably, the report draws from the quarterly fill rate on the BuzzCity mobile advertising network and represents a measure of advertiser demand for mobile internet advertising.
In this report BuzzCity has tracked the growth of the ad network in Q2 2010 across more than 200 countries around the world.  Monthly updates are available through the Buzzcity Campaign Planner.