London, 8 July, 2010: BuzzCity, one of the worlds’s leading mobile advertising networks with over 2500 publishers across the globe today announced a partnership with MediaMind, the leading provider of campaign management and agency ad-serving solutions. The partnership integrates Buzzcity’s Mobile Internet Advertising into MediaMind’s Channel Connect for Mobile.
Through the partnership, customers can use MediaMind’s interface to serve mobile ads to multiple mobile publishers and gain real-time visibility for advertisers and agencies. Channel Connect for Mobile’s powerful capabilities, coupled with BuzzCity’s features, provide agencies with enhanced reporting for unique users making it easier for them to view mobile and internet advertising placements. This would in turn enable them to prepare better integrated mobile and internet advertising campaigns giving advertisers more reach and depth.
“Accountability of mobile campaigns is becoming increasingly important to advertisers,” said Jordan Khoo, Regional Director, APAC. “MediaMind’s integration with BuzzCity provides agencies with unprecedented capabilities that bring reach and frequency into the mobile environment.”
“We observe an increasing trend in the amount of users surfing on mobile web. APAC alone was responsible for over two billion impressions in May 2010 and this has been a growing trend for the past six months. This partnership will allow users of MediaMind to confidently target potential mobile users via BuzzCity,” said Delynn Ho, Vice President, Sales.
For additional information on accurate campaign management for online and mobile, visit www.mediamind.com.
- ENDS –
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns. The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.
In 2009, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide. Learn more at: http://www.mediamind.com
BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity's own mobile media properties. As a leading inernational player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. Learn more at www.buzzcity.com