London 24 August 2010: Global mobile media company BuzzCity today launches its software development kit (SDK) for BlackBerry.
The move is set to significantly enhance in-app advertising, an important component of the app-development economy, providing new revenue streams to developers, which in turn results in a wide array of free mobile applications for consumers.
Benefits to app developers
The move means that developers will be able to publish adverts on their BlackBerry applications, enabling them to earn revenue on a ‘per click’ basis by gaining access to BuzzCity’s global mobile advertising network, which currently serves 4.5 billion adverts per month.
In addition, developers working with BuzzCity will be able to make available their applications to a wider audience through BuzzCity’s range of mobile media properties, including mobile games portal, Djuzz, and mobile social network, myGamma. These properties have a combined total audience of 5 million.
Sacha Meakin, Managing Consultant at iGaming, said: “We believe in-game advertising can offer great potential for increasing revenue. With defined targeting capabilities such as geographic region, user age range, handset type, time of day, etc. it’s possible to specifically target BlackBerry users. Through utilising further filtering processes you may also stand a better chance of reaching an audience with disposable income levels relevant to your own campaign objectives.”
Benefits to mobile advertisers
BuzzCity’s new SDK for BlackBerry contains a function that accurately determines the country and carrier of the BlackBerry user. This overcomes a limitation many publishers face when serving ads to BlackBerry users and leads to improved targeting for brands looking to advertise to these users
In addition, the SDK also allows developers to insert advertising messages at natural breaks in game play or app usage, ensuring a better user experience.
KF Lai, CEO of BuzzCity said: “Developers now have the opportunity to create locally relevant ad-supported applications for BlackBerry. There is a real opportunity here for progressive developers given the increasing global interest that we’re seeing in this type of advertising.”
UberTwitter, a Twitter application for BlackBerry devices, is one of the first applications to use BuzzCity’s new SDK and has been installed in more than 1.5 million phones across the world. The application was recently used to deliver a campaign promoting a badminton tournament in Indonesia. 9.1 million advertising impressions and a click through rate of almost 1% were achieved over a short campaign period of four days.
Applications will be able to retrieve both text and graphical ad banners and account and revenue statistics are completely transparent with real-time updates available on www.buzzcity.com.
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BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes.
Additional information can be found at www.buzzcity.com.