London 5th Oct, 2010: BuzzCity, the global mobile media company, today releases the results of its Global Mobile Advertising Index for Q3 2010. The data, gathered over the three month period from July - September, reveals worldwide growth in mobile advertising of 17%.
During this reporting quarter, a total of 54 markets each delivered monthly traffic exceeding 10 million impressions per month – an increase from 44 markets in Q2 and 32 markets in Q1.
The top 20 most active countries in Q3 were:
Ad Banners Served Q3 2010:
|Rank||Country||Q3 2010||Q3 Growth|
|8||Libyan Arab Jamahiriya||255,180,248||154%|
|18||Korea, Republic of||105,241,661||97%|
Dr. KF Lai, CEO of BuzzCity, said: “No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.
“India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth. The key countries that stand out as showing strong sustainable growth are India, with an average growth of 79% over the last quarter, Turkey (54%) and the US (49%).”
The UK demonstrated strong growth, with an increase of 25% in Q3, following a very strong Q1, when it displayed the second highest growth of all markets surveyed, at 114%.
The Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.
To view the report in full, please visit BuzzCity’s website here: http://www.buzzcity.com/f/reports
- End -
BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes.
Additional information can be found at www.buzzcity.com.