BuzzCity Mobile Gaming Charts Highlight Key Trends For Mobile Marketing Strategies In 2011

Localisation of content and feature phone support key to mobile marketing success

London, 21 December 2010:Global mobile media company BuzzCity has today reported a significant increase in the number of mobile games being delivered to consumers via its Djuzz mobile gaming portal.

The company’s latest monthly Djuzz charts, released today, show a 17% increase in games downloaded globally in November, bringing the total for the month to 7.6 million games.

BuzzCity has been able to analyse the type of handsets that its gamers are using via its improved handset detection. BuzzCity has seen a rise of the ‘white box’ manufacturers coming out across Asia taking 20% of overall downloads compared to 8% last month.

Dr. KF Lai, CEO of BuzzCity said: “A significant proportion of the growth in mobile gaming and other mobile internet usage that we are seeing are in areas where mobile is a cheaper and more accessible form of internet connectivity. This is particularly true in Africa, where Nigeria and Kenya have both seen triple digit growth in traffic to Djuzz over the last quarter.”

India continues to dominate the Djuzz charts for the most games downloaded, helped in part by the strong localisation of games in this market. Reebok ZigTech, a game which the brand developed to promote its ZigTech brand of trainers and currently one of the most downloaded games in the country, is currently available exclusively to Indian audiences. The game was localised to suit the Indian market by having features such as a TV commercial showing the Captain of the Indian Cricket Team (Mahendra Singh Dhoni) and wallpapers with Reebok brand ambassadors from India.

“Localisation is one of the key elements required to better engage mobile users and it’s likely that this trend will further develop in 2011”, explains Dr. Lai. “Furthermore, as mobile marketing continues to mature, it’s vital that brands don’t restrict their strategies to smartphones. Feature phones continue to dominate in many areas and incorporating these handsets within mobile marketing strategies is vital.”

This is supported by another trend which is emerging on Djuzz – the development of more local language content besides English, such as Chinese, Korean, Thai, Arabic, Spanish, Portuguese, to serve the increasing demand from global visitors.

For further information and to read the latest Djuzz Mobile Gaming Metrics

 

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For more information please contact:
Rachel Brewin or Sian Gaskell at CubanEight
Tel: 01869 238089
Email:
rachelbrewin@cubaneight.com
siangaskell@cubaneight.com

 

About BuzzCity

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. 

Additional information can be found at www.buzzcity.com.

About Djuzz
Djuzz is an ad-supported free mobile games portal aimed at offering a rich variety of entertainment to the mobile user. This variety is achieved by working with a large selection of international games developers.

Djuzz enjoys the distribution strength of BuzzCity's portfolio of mobile services and in turn offers our partners diversified distribution and growth with cost containment.