Videocon Mobile Services Ramps Up Mobile Content to Engage Consumers

April 5, 2011 – Videocon Mobile Services, the next generation GSM Mobile Services from the House of Indian Conglomerate Videocon and one of the fastest growing mobile services company in India, has partnered with mobile media company BuzzCity to provide more quality mobile content to subscribers. The partnership is in line with Videocon’s vision of providing its consumers a differentiated and quality mobile content and hence provide for more opportunities for its consumers to have quality engagement with the brand. Under Videocon’s list of ‘Value Added Services’ subscribers can now make use of content from BuzzCity’s mobile media portals Djuzz, Now-Cook and JAMsked if they want to download thousands of free mobile games and apps, browse hundreds of recipes for easy cooking or access music events throughout India.

The company firmly believes that the mobile content leadership is the future of Mobile VAS and would provide its consumers one more reason to stay with Videocon Mobile Services thereby increasing loyalty towards the brand.

This new partnership has been done so as to provide more quality engagement to the Videocon Mobile Services consumer. Videocon will now be able to create their own mobile gaming, recipe sharing or music events mobile site to promote their brand to a wider audience.

“At Videocon, we see ourselves as a key player in the evolving dynamics of the mobile internet media. As a part of our vision of transforming mobile VAS in India that goes beyond just ringtones and wallpapers, this new partnership with BuzzCity has been done to provide more quality avenues for the brand to engage with its consumers. The products demonstrates how mobile content can be used to better engage consumers in creative ways which in turn help to drive brand loyalty,” said Mr. Sunil Tandon - Chief Marketing Officer, Videocon Mobile Services.

“This is a crucial moment in the evolution of India’s mobile internet,” said Dr KF Lai, BuzzCity’s CEO. “We’re seeing fast-paced change, and strong growth. Stakes are high for the networks, with fierce competition and steadily lowering ARPU.”

“Consumers are more aware and demanding now, and to be honest, very few networks are giving them any good reasons to be loyal. Companies like Videocon, however, are the exception – they’re investing in the consumer experience, providing rich content and value added services, and inspiring the loyalty that will ensure they survive and thrive, when the country’s telecoms market starts to consolidate.”

“Only by listening very closely to what makes consumers happy, can carriers be sure to win in the long run,” he added.

Videocon mobile subscribers can now download free mobile games, search from thousands of mobile recipes and access music events throughout India at www.videocon.com.

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About Videocon Mobile Services
Videocon Mobile Services, the next-generation GSM mobile service network was launched by Rs. 25,000 crore Videocon Group.  The company has partnered with global technology leaders to create a robust infrastructure featuring future ready mobile technologies. Powered by the most advanced GSM network, Videocon Mobile Services aims to redefine the Indian mobile telecommunications industry by leveraging a combination of the parent company’s strong brand recall and retail reach with a spirit of innovation and consumer centricity. Videocon endeavors to transform the life of every Indian consumer by changing the very paradigm of the way he communicates.
The company has invested significantly in research and development as well as in customer service to offer consumers innovative products and a superlative experience. Videocon Mobile Services has become one of the first service providers to offer products like 0.facebook.com, Twitter on SMS, ISD at 1paise/second and India’s most economical STD calling plan. Videocon Mobile Services today symbolizes the market innovations and consumer offerings rooted in the demands and needs of the Indian consumer. Videocon Mobile Services has notched up a subscriber base of over 10 million subscribers within a year of operations, a testament to the brand’s consumer focused strategy.

 

About BuzzCity
BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. 
Additional information can be found at www.buzzcity.com.

For more information please contact:
Saurabh Rathore
Moe's Art
+91 9920117520

Vishaal Shah M
Moe's Art
+91 9820563145

Media Contact for Videocon
Gaurav Pant
Videocon Mobile Services
+91 9711155858