Mobile Advertising Strong Out of the Starting Blocks in 2011

38% global increase in the number of ads during Q1 2011 delivers record levels of mobile ad spend


London, 19 April 2011: BuzzCity today released the second issue of The BuzzCity Report, a quarterly summary on the trends and forces shaping mobile advertising.

The first quarter of 2011 saw the number of ads served on the BuzzCity Ad Network increase by 38% globally to 23.2 billion ad impressions, representing record levels of both traffic and adspend, primarily driven by ongoing consumer demand for mobile content.

However this is just “the tip of the iceberg” according to BuzzCity CEO, Dr KF Lai: “Consumer demand for mobile content such as games continues to grow and advertisers are taking advantage of this by, for example using pay-per download games as a key part of ad campaigns. This is particularly true of certain mobile VAS players in Indonesia, South Africa, India, and Mexico.”

Central and South American countries proved to be a hotspot of growth - carriers are taking advantage of this marketing opportunity and running numerous mobile advertising campaigns. Examples of growth in mobile consumption can be seen in countries such as Costa Rica, Mexico, and Venezuela due to cheaper data rates and improved network capabilities.

Despite political tension, Egypt has shown a phenomenal 144% increase in mobile advertising. Other countries that have shown an increase of media consumption and advertiser interest include Spain (225%),China (130%), South Korea (92%), Thailand (92%) and Turkey (82%).

Nokia still remains the dominant device globally among mobile internet surfers (46%) with Samsung (12.5%) and Sony Ericsson (8.4%) in second and third place. BuzzCity has also seen continued growth of Android and MAUI platforms, particularly among gamers with downloads from Android devices almost doubling in just three months.

“Advertisers and developers with products based on Java based platforms will have ample opportunities. However, prospects are likely to be better for those whose strategies also include Android and MTK/Maui platforms.” said Dr Lai.

To view the full report, please visit reports.buzzcity.com

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For more information please contact:
Rachel Brewin,  Sian Gaskell or Siobhan Eyres at CubanEight
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Email:
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About BuzzCity

BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. 

Additional information can be found at www.buzzcity.com.