Online advertising added to BuzzCity’s global mobile advertising network
23rd October 2013, London - BuzzCity, the global mobile advertising network, today announces a strategic move aimed to deliver its next phase of growth. From the first quarter of 2014, BuzzCity will also be offering online advertising across PCs and laptops, in addition to its already established mobile advertising platform. This is in response to the demand from media buyers and advertisers, as well as the growing consumer appetite for cross-device surfing.
BuzzCity has decided to take this strategic direction as a result of the close working relationships it has with its advertisers and media buyer/planning agencies. BuzzCity’s new offering will have multiple benefits for this audience. It will:
enable online advertisers to easily migrate to mobile
make digital media planning and buying simpler – especially when buying across multiple countries/territories
be easier for advertisers to monitor and fine-tune their online performance
Far from being in decline, the longevity of the desktop has been extended by the Internet; according to recent BuzzCity research, 27% of mobile users stated that they were planning to buy a laptop or PC in the next 12 months. In this multi-device world, user behaviour is now better understood and valued in the context of how, where and when consumers choose to use devices.
Dr KF Lai, BuzzCity founder and CEO, comments "Cross-device surfing has now become the norm. The desktop and laptop remains and will continue to grow, alongside mobile, as part of the multi-device- world in which we live and work."
Lai continues: "Our experience of handling fragmented mobile devices makes the inclusion of PCs/ laptops relatively straightforward and is a natural next step for BuzzCity. We are excited about this new comprehensive offering which will have real benefits for our advertisers."
BuzzCity continues to operate a mobile-first approach as mobile continues to be the primary surfing device for consumers. With this new strategy, BuzzCity, already profitable, forecasts the desktop revenue will contribute an additional 20% growth to the business during 2014, in addition to its global mobile revenue which has been growing at the rate of 50% year-on-year.
For more information please contact:
Siobhan Eyres, Rachel Bell or Sian Gaskell at CubanEight
Tel: +44 1869 238089
BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. The network also offers opportunities for publishers, developers and owners of mobile media properties to monetise their traffic through mobile internet advertising.
Additional information can be found at www.buzzcity.com.