Our press releases provide insight on the state of the mobile industry and commentary on recent developments in our ad network and media properties. Listed below are our most recent press releases. To access our archive of older releases, please scroll down to the bottom of the page.
Attribute Clusters is the latest feature launching today from BuzzCity, the leading global mobile advertising network.
Mobile has transformed the way consumers do pretty much everything and now travellers begin their journeys armed with devices such as smartphones, tablets and laptops. In the coming year, it’s going to be even more prevalent in the travel industry and operators must consider ways to facilitate access to all the information that travellers need.
The traditional weekly shop, though evident, is in decline, as a new habit has evolved amongst shoppers who now shop frequently, almost daily.
Leading mobile advertising network, BuzzCity, today announced the launch of an in-house rich media platform for video ads. According to the IAB, Mobile and video are the growth engines behind the rise of online advertising – with video ads rising 55.7 per cent year-on-year.
Leading mobile advertising network, BuzzCity, today announced the release of its latest quarterly report on the mobile internet. The report includes a spotlight on mobile banking adoption and reveals mobile users’ attitudes towards mobile banking
As part of a strategic move to strengthen its global growth strategy, BuzzCity today announces that it is now extending its online display advertising to include desktops and PCs. The new initiative is in addition to BuzzCity’s already established global mobile advertising platform.
Mobile surfing is expected to increase as the younger generation enter the workforce. Businesses competing for their attention will have to acknowledge their preference for mobile and will not only have to build their brands on mobile platforms but also develop customer retention initiatives to remain competitive.
There is a new wave of customers leading the way in 2014, with a new set of priorities and shopping methods. BuzzCity surveyed 13,000 consumers across 20 countries on their shopping habits from online and mobile to in–store, which revealed key trends in the way shoppers have adapted to digital commerce.
Amongst working adults over a quarter are using their phones for some form of financial or banking transaction, with nearly a fifth intending to try mobile banking. But it is those without bank accounts, ironically, that are fuelling the growth of mobile payments.
Mobile devices are more important to consumers than money, keys or food, yet marketers are yet to unlock mobile’s full potential
Mobile ad network shares results of international competition to ensure quality of its ad traffic
BuzzCity research reveals how consumers have overcome concerns such as security and trust to embrace mobile channel
Around a third of consumers (31%) claimed that they are planning to spend over half of their overall festive budget on purchases via mobile.
Adjapon will utilise BuzzCity’s complete suite of mobile display advertising offering for its clients’ campaigns to reach consumers in South East Asia, Middle East, Europe and the Americas.
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve
BuzzCity announced today that it is intensifying steps to safeguard ad quality across mobile advertising networks, by undertaking a study with Computer Science researchers from the National University of Singapore (NUS).
BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. India named as top performing mobile advertising region & Western Europe still demonstrates strong growth
The mobile advertising market shows no sign of slowing, as BuzzCity reports 87.1 billion ads served this year so far, a 60% increase on the whole of 2010
Key driver is increase in 'white-box' phones to target the wider market
38% global increase in the number of ads during Q1 2011 delivers record levels of mobile ad spend
UK market saw annual growth of 91% in 2010.
BlackBerry making headway as device of choice for mobile gamers.
Localisation of content and feature phone support key to mobile marketing success.
Djuzz Mobile Gaming Metrics reveal increasing popularity of localized feature phones.
Additional revenue stream created for game and application developers.
UK reports above average growth of 25% BuzzCity delivers 15 billion ad impressions in Q3 2010 across 200 countries.
'Significant Opportunity' for developers given increasing global demand for in-app advertising.
Using the BuzzCity Advertising Network, Bitstream plans to introduce a new revenue stream via strategically placed, relevant advertising.
BuzzCity delivers 12.8 billion ad impressions in Q2 2010 across 200 countries.
Interest in Formula One, the World Cup and Twenty20 Cricket increase visitors to BuzzCity's mobile gaming platform by 51%.
Over 750,000 games are downloaded from BuzzCity's mobile gaming platform in one month.