Press Releases

Our press releases provide insight on the state of the mobile industry and commentary on recent developments in our ad network and media properties. Listed below are our most recent press releases. To access our archive of older releases, please scroll down to the bottom of the page.

Mobiles as part of travel experience is rapidly becoming the norm
14 Jan 2015
Mobile has transformed the way consumers do pretty much everything and now travellers begin their journeys armed with devices such as smartphones, tablets and laptops. In the coming year, it’s going to be even more prevalent in the travel industry and operators must consider ways to facilitate access to all the information that travellers need.

The traditional weekly shop is in decline as shopping online for essentials becomes routine
18 Dec 2014
The traditional weekly shop, though evident, is in decline, as a new habit has evolved amongst shoppers who now shop frequently, almost daily.

The truth about Mobile Advertising
21 Oct 2014
The mixed feelings mobile users have towards advertising indicates their high expectations as connected consumers.

Mobile is the driving force in online shopping
17 July 2014
A new report from BuzzCity, commissioned by the MMA, reveals more people than ever before are shopping online and on their mobile devices.

BuzzCity’s Rich Media Platform Offers Broader Reach to Video Ads
25 June 2014
Leading mobile advertising network, BuzzCity, today announced the launch of an in-house rich media platform for video ads. According to the IAB, Mobile and video are the growth engines behind the rise of online advertising – with video ads rising 55.7 per cent year-on-year.

Mobile banking increases but many feel apathy towards adoption
23 April 2014
Leading mobile advertising network, BuzzCity, today announced the release of its latest quarterly report on the mobile internet. The report includes a spotlight on mobile banking adoption and reveals mobile users’ attitudes towards mobile banking

BuzzCity Appoints New Thailand Country Manager
10 April 2014
Leading mobile advertising network, BuzzCity, today announced the appointment of Wararin Phoonuch-Aphai as its new Country Manager for Thailand.

BuzzCity Strengthens Global Growth Strategy With Online Display Ads Across Desktops & Laptops
7 April 2014
As part of a strategic move to strengthen its global growth strategy, BuzzCity today announces that it is now extending its online display advertising to include desktops and PCs. The new initiative is in addition to BuzzCity’s already established global mobile advertising platform.

Price Conscious Consumers Reduce Time Spent On Line
5 February 2014
Mobile surfing is expected to increase as the younger generation enter the workforce. Businesses competing for their attention will have to acknowledge their preference for mobile and will not only have to build their brands on mobile platforms but also develop customer retention initiatives to remain competitive.

The Connected Shopper: Shopping Trends in the Omni-Channel Age
14 November 2013
There is a new wave of customers leading the way in 2014, with a new set of priorities and shopping methods. BuzzCity surveyed 13,000 consumers across 20 countries on their shopping habits from online and mobile to in–store, which revealed key trends in the way shoppers have adapted to digital commerce.

Mobile Banking Moves Mainstream
25 October 2013
Amongst working adults over a quarter are using their phones for some form of financial or banking transaction, with nearly a fifth intending to try mobile banking. But it is those without bank accounts, ironically, that are fuelling the growth of mobile payments.

BuzzCity – The Next Phase of Growth
23 October 2013
From the first quarter of 2014, BuzzCity will also be offering online advertising across PCs and laptops, in addition to its already established mobile advertising platform.

BuzzCity research reveals the rise of the constantly connected traveller .
16 April 2013
Mobile devices are more important to consumers than money, keys or food, yet marketers are yet to unlock mobile’s full potential

BuzzCity improves techniques to increase effectiveness of click fraud detection.
26 March 2013
Mobile ad network shares results of international competition to ensure quality of its ad traffic

Consumer confidence in mobile commerce at all time high
30 January 2013
BuzzCity research reveals how consumers have overcome concerns such as security and trust to embrace mobile channel

Over half of consumers due to buy Christmas gifts via mobile, with 73% mobile shopping for the first time.
4 Dec 2012
Around a third of consumers (31%) claimed that they are planning to spend over half of their overall festive budget on purchases via mobile.

Adjapon Extends Reach for Japanese Clients with BuzzCity
31 Oct 2012
Adjapon will utilise BuzzCity’s complete suite of mobile display advertising offering for its clients’ campaigns to reach consumers in South East Asia, Middle East, Europe and the Americas.

BuzzCity Quarterly Report: Q3 2012
17 Sept 2012
BuzzCity has today issued its latest global user survey looking into the behaviour and attitudes of mobile consumers. The survey reveals how integral the mobile internet has become in consumers’ daily lives across the age groups.

BuzzCity Quarterly Report: Q2 2012
31 Jul 2012
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year

BuzzCity Quarterly Report: Q1 2012
24 Apr 2012
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve

Mobile Ad Network Teams Up With Academics to Safeguard Ad Quality
22 Mar 2012
BuzzCity announced today that it is intensifying steps to safeguard ad quality across mobile advertising networks, by undertaking a study with Computer Science researchers from the National University of Singapore (NUS).

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey
17 Jan 2012
BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. India named as top performing mobile advertising region & Western Europe still demonstrates strong growth

Publishers Reap the Benefits of Mobile Advertising Growth
12 Oct 2011
The mobile advertising market shows no sign of slowing, as BuzzCity reports 87.1 billion ads served this year so far, a 60% increase on the whole of 2010

Mobile Advertising Moving Up a Gear
13 Jul 2011
UK still leads the five European ‘hotspot’ countries with 54% growth in Q2

BuzzCity Mobile Ad Network Growth Fueled by Demand for More White-Label Content Services
07 Jun 2011
Key driver is increase in 'white-box' phones to target the wider market

Mobile Advertising Strong Out of the Starting Blocks in 2011
19 Apr 2011
38% global increase in the number of ads during Q1 2011 delivers record levels of mobile ad spend

Videocon Mobile Services Ramps Up Mobile Content to Engage Consumers
05 Apr 2011

Motorsports Go Mobile
24 Mar 2011
Buzzcity release global mobile racing games stats ahead of F1 season with India taking top spot on the grid

Global Mobile User Survey From BuzzCity
14 Feb 2011
Mobile Internet on the rise, but mobile not threatening the PC...yet!

BuzzCity's Global Mobile Advertising Traffic Grows by 93% in 2010
20 Jan 2011
UK market saw annual growth of 91% in 2010.

BuzzCity's Djuzz Global Data Identifies Key Devices For Mobile Gamers
13 Jan 2011
BlackBerry making headway as device of choice for mobile gamers.

BuzzCity Mobile Gaming Charts Highlight Key Trends For Mobile Marketing Strategies in 2011
21 Dec 2010
Localisation of content and feature phone support key to mobile marketing success.

Smartphone ‘Big Five’ Dominance Eroded Due To Rise Of Challenger “White Box” Manufacturers
18 Nov 2010
Djuzz Mobile Gaming Metrics reveal increasing popularity of localized feature phones.

BuzzCity Launches In-App Advertising Capability For Android Developers
19 Oct 2010
Additional revenue stream created for game and application developers.

Global Mobile Advertising Industry Grows By 17% In Q3 2010
05 Oct 2010
UK reports above average growth of 25% BuzzCity delivers 15 billion ad impressions in Q3 2010 across 200 countries.

BuzzCity Strikes A Chord With JAMsked
21 Sep 2010
New mobile music listings site launches for bands and singers to promote themselves to global audience.

New BuzzCity SDK Set to Open New Revenue Channels for BlackBerry App Developers
24 Aug 2010
'Significant Opportunity' for developers given increasing global demand for in-app advertising.

Bitstream Partners with BuzzCity for Mobile Advertising
16 Aug 2010
Using the BuzzCity Advertising Network, Bitstream plans to introduce a new revenue stream via strategically placed, relevant advertising.

BuzzCity Adds Flavour to Mobile Advertising
11 Aug 2010
Mobile media company creates new recipe mobile site Now Cook for food brands and media owners to attract consumers using mobile.

BuzzCity Report Shows Mobile Gaming is Mainstream
29 Jul 2010
90 per cent of mobile users download and play games on their mobiles.

World Cup Fuels Mobile Gaming Growth
14 Jul 2010
Key sporting events and branded titles play a part in mobile game downloads.

BuzzCity Announces Partnership with MediaMind
8 Jul 2010
BuzzCity integrates mobile ad-serving with MediaMind's Channel Connect for Mobile for real-time visibility across mobile publishers.

Global Mobile Advertising Industry Grows by 61 Per Cent in Q2
6 Jul 2010
BuzzCity delivers 12.8 billion ad impressions in Q2 2010 across 200 countries.

Demand for Mobile Games Continues to Grow
14 Jun 2010
Free mobile gaming platform Djuzz also receives a 87% increase in unique visitors.

BuzzCity Launches SDK for Developer Community
1 Jun 2010
SDK supports J2ME with Blackberry and Android expected soon.

BuzzCity Launches The Djuzz Catalogue
19 May 2010
Additional revenue opportunities for ad-supported mobile sites.

Sport Enthusiasts Fuel 65% Increase in Mobile Game Downloads from Djuzz
12 May 2010
Interest in Formula One, the World Cup and Twenty20 Cricket increase visitors to BuzzCity's mobile gaming platform by 51%.

Djuzz Receives 1.2 Million Unique Visitor in March
15 Apr 2010
Over 750,000 games are downloaded from BuzzCity's mobile gaming platform in one month.

Earlier press releases available upon request.