The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
In the third quarter of 2015, agency trading desks were active with media buys across key markets in Southeast Asia supported by festive campaigns across India, Indonesia and Malaysia. Brands are expected to increase their promotional momentum in Q4 in time for the year-end shopping season.
In this report we investigate how surfers view advertising and look at the different ways consumers avoid ads, not just on the Internet but in other media. Clearly, ad avoidance is common in all media, and different media inspire different types of ad avoidance behaviour. We believe this will benefit some publishers, particularly those who deliver relevance.
We also look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months.
Learn from a variety of brands who have accomplished their business goals by advertising on the BuzzCity Ad Network.Click Here
The BuzzCity Blog includes case studies and practical advice for mobile marketers. We also provide user behaviour trends that can be useful in campaign planning, and advice on mobile site and app development.Click Here