The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
In the fourth quarter of 2015, 56.1 billion ad banners were served across the entire network, bringing the total of ads served for the year to 300.3 billion.
Media buys in Q4 were largely aimed at brand building campaigns among key consumer sectors - Telco, Financial Services, Fashion, Beauty, Home Decor, and Automobiles. Notable are cross border media buys by boutique agencies targeting Germany, Poland and UAE with specific brand activities. Notable too is the surge of activity in the emerging economies from Investment & Financial assistance providers and Mobile Wallet companies targeting mobile internet consumers. Advertisers from these categories were consistent investors during 2H of 2015 in a few regions notably, China, Thailand, Indonesia, Kenya, South Africa, Nigeria and Brazil.
The report includes results of an ongoing study of online retailing. We believe mobile is set to become a mainstream shopping tool in 2016 - the study shows nearly three quarters (69%) of users now browse or buy with their mobiles – as the convenience of mobile is now coupled with the discovery of more varieties of products online.
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The BuzzCity Blog includes case studies and practical advice for mobile marketers. We also provide user behaviour trends that can be useful in campaign planning, and advice on mobile site and app development.Click Here