The BuzzCity Report provides a quarterly roundup of our activity in key markets, along with forecasts, features and analysis of new developments in the mobile internet.
In the second quarter, agencies and brands deployed the campaigns they planned in Q1 and despite the gradual grown of the first quarter, our network delivered more than 174 billion ads in the first half of 2015, a growth of 5% over the same period last year.
Notable among these are cross-border campaigns as international brands launched campaigns overseas. At the same time, in actively growing markets like Indonesia, we saw the launch of entertainment portals, news services and more ecommerce services.
We also feature the evolving digital lifestyle of our audience. Mobiles remain central to consumers’ Internet experience, with well over three quarter’s of global mobile users preferring to surf with their mobiles. The report highlights growth over the last year of tablet and smart TV usage. We expect to see these joined by smartwatches soon.
We also look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months.
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The BuzzCity Blog includes case studies and practical advice for mobile marketers. We also provide user behaviour trends that can be useful in campaign planning, and advice on mobile site and app development.Click Here